Hot or Not, the once massively popular, cruel, and addictive site for rating strangers’, er, aesthetic accomplishments, is relaunching in the U.S. after getting a mobile makeover.
A new version of the rating game that helped spawn everything from Facebook to Tinder will be available today in the iTunes and Android app stores. The centerpiece of the latest iteration is a new «Hot Lists» feature that calculates a person’s hotness based on user votes and then updates in real-time to show the prettiest people near you. So, imagine walking through a music festival or college campus, two places Hot or Not’s mostly 17-22 year old users are likely to be found, and having a list rank the most attractive people as you move from the back of the venue to the front or through the campus quad. The radius the real-time Hot Lists span depends on the number of users active in a given area: more users shrink the radius to keep it localized.
As part of its relaunch, Hot or Not, which is owned by UK-based online dating company Badoo, plans to roll out customized Hot Lists based on how users vote on profiles created in-house of celebrities, politicians, authors and other recognizable people.